I would like to talk about the advertisement “ Hades Bank” made by Sy, Carter, and Michael.

Here’s the link: http://v.youku.com/v_show/id_XNjQyMTE4MDAw.html

Briefly, the whole advertisement is like this:

At the very beginning, there’s a logo. I really like it, since I love black and white style. By the way, I also gave some suggestion to Sy for this logo.

Next scene was a poor man Michael with an empty wallet crying and exclaiming. All of a sudden, a man in black got into the scene and helped him.

Then, two men in black-one seemed like a salesman-Sy, the other one looked like a bodyguard-Carter. They were introducing their low interest rates. Sy’s exciting intonation was really attracting and funny.

After that, the bodyguard turned into a salesman suddenly, advocated people to use Hades Bank and threw lots of fresh, new, red, real RMB everywhere.

Some other consumers’ recommendation and Sy punched Kevin S for saying he hated Hades Bank.

At the end, they add their dark sides and terrible torture to their advertisement…

Generally, I think this is a good advertisement, also a good example except the torture part… Although it’s funny, it’s also a little bit horrible… I don’t think consumers are going to borrow money from this bank for punishment…

And I really like the part, which was introducing the services spots. The way they took video and the focusing are pretty well!!Especially, their camera has a high pixel and doesn’t shake at all!!

The color was a little strange in several scenes. That is a fly in the ointment. Pretty color with high definition would be better! Moreover, the font of the subtitle was not good. I suggest that they should change another one; for instance, Time New Roman, or Cambria. It’s very easy to recognize the subtitle in their advertisement though.

This is an interesting and attracting commercial! Well done!




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